Brand Becomes First Canadian Whisky to Earn Title in Jim Murray’s Annual Whisky Bible, Showcases Brand’s Prominence as Category Leader
NORWALK, Conn., November 19, 2015 – Renowned whisky writer Jim Murray today announced Crown Royal Northern Harvest Rye as the 2016 World Whisky of the Year, marking the first time a Canadian Whisky has received the honor. The recognition comes at a time when both the Canadian and Rye whisky categories continue to gain popularity amongst whisky aficionados and consumers alike.
“Crown Royal Northern Harvest pops up out of nowhere and changes the game,” said Murray of the whisky, which he awarded a record-tying 97.5 out of 100 points. “It certainly puts the rye into Canadian Rye. To say this is a masterpiece is barely doing it justice.”
Crown Royal Northern Harvest Rye was first released in the U.S. in early 2015. The variant showcases the distinctly Canadian rye whiskey featured in the traditional Crown Royal Deluxe Blend that consumers have grown to love throughout the last 75-plus years. The latest variant to be introduced by Crown Royal, Northern Harvest Rye (90 proof, 45% ABV) is the brand’s first ever blended, 90% rye whisky and embodies a smooth and spicy flavor profile that can be mixed into traditional rye cocktails or enjoyed neat or on the rocks.
“Crown Royal Northern Harvest Rye showcases the rye whisky that has been such an integral component of the Crown Royal Deluxe blend since 1939. This is a testament to the unbelievable blending and distilling that’s been taking place in Gimli for over 75 years,” said Yvonne Briese, Vice President of Crown Royal. “We are thrilled that Crown Royal Northern Harvest Rye has been named World Whisky of the Year!”
The recognition comes on the heels of the launch of Crown Royal’s new campaign titled “The One Made for a King.” The creative, which will run across TV, print, out of home, digital and social, was developed to share the 75-year-old brand’s royal origin story and liquid credentials with consumers. To view the TV spots, please visit www.YouTube.com/CrownRoyalBrand.
In addition to being named 2016 World Whisky of the Year, Crown Royal Northern Harvest Rye received a double gold medal at this year’s San Francisco World Spirits Competition. Crown Royal Northern Harvest Rye is part of Crown Royal’s vast portfolio of variants for whisky lovers to enjoy, including Crown Royal Regal Apple, the #1 innovation launch across U.S. Spirits over the past 12 month period, according to Nielsen and NABCA (Source: Nielsen xAOC 52 weeks through 10/10/15, NABCA 52wk ending 9/30/15),
and Crown Royal Hand Selected Barrel, a double gold recipient and winner of “Best Canadian Whisky” in the 2015 San Francisco World Spirits Competition.
Diageo is proud to add this incredible honor to its Hall of Fame of award-winning whiskeys globally. This year alone, Diageo has earned more than 300 awards across the World’s Best ranks for its Canadian, Scotch and American whiskeys. Today at Diageo we are celebrating!
While raising a glass of Northern Harvest Rye in honor of this award, Crown Royal reminds consumers and whisky aficionados to please drink responsibly.