Above the Upper Lip, USA (February 23, 2017) – Once a year, as the cold begins to thaw and the first hints of spring are in the air, St. Patrick’s Day comes along to give us a reason to celebrate – and especially right here, right now, it’s time we celebrate what brings us together. The Guinness brand is synonymous with this holiday, and now more than ever, it’s up to us to help start great conversations, and to show that St. Patrick’s Day can bring out the best in all of us.
It’s no secret that each pint of Guinness stout, when enjoyed slowly, leaves behind a foam mustache after the first sip. This year, the ‘Stache will be the brewer’s overarching symbol for building the bonds between us, encouraging all of us to come together, no matter our backgrounds, beliefs or political leanings. In that spirit, from now through March 19, 2017, adult beer lovers can share photos of their ‘Staches – self-grown and groomed, drawn-on, or Guinness-enhanced – on social media. For each photo tagging @GuinnessUS and using #StacheForCharity, Guinness will donate $1 (up to $100,000) to the Guinness Gives Back Fund*, which supports nonprofits that contribute to the common good in our communities.
“Let’s face it, now’s as good a time as any to raise a pint,” said Guinness Brand Director Emma Giles. “We need to reconnect with what can bring us together as family, friends, coworkers, Americans, and most basically, human beings. St. Patrick’s Day is almost here and few, if any, holidays are as unifying or as celebratory.”
The symbol of the ‘Stache will appear alongside Guinness brand activity, including at bars and restaurants, throughout the St. Patrick’s Day season. To spread the word about the good a ‘Stache can do, the brand is releasing digital content that shows people of all backgrounds sporting ‘Staches, thus turning the brand’s iconic foam into a symbol for unity. A separate video series will follow a Guinness ambassador around town, where he finds the Guinness spirit in the unlikeliest of places.
“There’s just something about the Guinness ‘Stache that makes you crack a smile,” Giles said. “What better symbol this time of year for unity, communion and giving back?”
To keep an eye on everything the Guinness brand is doing and to get in on the ‘Stache action, follow @GuinnessUS on Twitter, Instagram and Facebook.
Whether you’re having a Guinness Draught and getting your ‘Stache, or ordering up any other Guinness beer this St. Patrick’s Day, please respect the beer and drink sensibly.
* The Guinness Gives Back Fund is a corporate donor advised fund administered by Fairfield County’s Community Foundation.