Consumer Tag

It is every gun advocate’s holstered response for school shootings, the reason women and men develop body image issues, the reason for teen pregnancy and, most recently, the reason a poor woman in Moore, Oklahoma was beheaded by the deranged 30-year-old Alton Nolen. Often if not altogether every time a tragedy occurs, and certainly if it reoccurs in the United States – or an international threat manifests itself domestically – the media receives immediate causal blame for their reporting it or previous events like it. Sophocles left it simply atRead More

Posted On February 14, 2014By John O'NeillIn Buzzworthy, The Scene

Axe vs. Dove: A Study in Advertising Techniques

Ethics in media are always fun. While certain companies have ignored the criticism and continued to air-brush and starve their models, others have taken a more wholesome approach – marketing their products to “real” women. Two companies are in particular contrast. See: Dove vs. Axe. But, in looking at the ethics of one vs the other, are they so different? There is little difference between an Axe commercial and a male sexual fantasy. Beautiful, thin women coming out in droves to stroke the head of a guy made desirable by hisRead More