Unilever Tag

Posted On February 14, 2014By John O'NeillIn Buzzworthy, The Scene

Axe vs. Dove: A Study in Advertising Techniques

Ethics in media are always fun. While certain companies have ignored the criticism and continued to air-brush and starve their models, others have taken a more wholesome approach – marketing their products to “real” women. Two companies are in particular contrast. See: Dove vs. Axe. But, in looking at the ethics of one vs the other, are they so different? There is little difference between an Axe commercial and a male sexual fantasy. Beautiful, thin women coming out in droves to stroke the head of a guy made desirable by hisRead More