NASCAR Tag

Last week, P&G’s Tide brand announced its return as a sponsor in NASCAR, partnering with Joe Gibbs Racing and veteran Sprint Cup Series driver Matt Kenseth. As the iconic laundry detergent celebrates its 70th anniversary, the classic orange-and-yellow paint scheme will once again hit the track, reborn as the new powerful Tide PODS Toyota Camry, to showcase the evolution of the brand. Not only were Tide Brand Manager Amy Krehbiel, Coach Gibbs, and Matt Kenseth in attendance, Tide brought back all former “Tide Ride” drivers – including Darrell Waltrip, Ricky CravenRead More

Suffolk, Va., July 6, 2016 – In just a few short weeks, racing fans from across the country will flock to Indianapolis for one of NASCAR’s biggest events of the summer. And despite being named the winner of the annual Crown Royal “Your Hero’s Name Here” program, which renames the Brickyard 400 after a deserving hero, retired U.S. Navy SEAL Jason Redman’s name won’t be displayed around the famed Indianapolis Motor Speedway – for good reason. Redman instead asked that the race bear the name of the charity he andRead More

Last summer, I was lucky enough to be invited to Indianapolis to take in all the sights and sounds of the Crown Royal “Your Hero’s Name Here” 500 – formerly known as the Brickyard 500. You can read all about the amazing experience I was able to have here. This NASCAR race is named after a hero, nominated by someone just like you and voted on by the people. Last year’s winner, Jeff Kyle – the brother of “American Sniper” Chris Kyle – ultimately won the honor, after beating outRead More

Last weekend, I was fortunate enough to be invited to participate in the Capture the Crown challenge put on by Crown Royal at the Jeff Kyle 400 NASCAR Race at the Brickyard in Indianapolis. Crown Royal has sponsored the Your Hero’s Name Here 400 (previously known as the Brickyard 400) since 2012, and this year, the recipient was Jeff Kyle, brother of American Sniper namesake Chris Kyle, who was recognized for his incredible charitable works in helping soldiers readjust to normal life through the Guardian for Heroes Foundation. Not exactlyRead More

This weekend, the car racing world will turn to Crown Royal Presents the Jeff Kyle 400 at the Brickyard. This NASCAR race, sponsored by Crown Royal, is named in honor of a hero chosen by the people. Since 2012, the Brickyard 400 at the Indianapolis Motor Speedway has been named for a hero chosen by the people. Many citizens nominate their heroes, and a winner is chosen to be the namesake for the race. This year’s recipient, Jeff Kyle, is a veteran who has served in Iraq, Africa, and other locations. JeffRead More