Marketing Tag

The Ice Bucket Challenge is supposed to be an awareness and fundraising campaign for the fight against ALS where people either donate $100 to the ALS Association, or dump an ice cold bucket of water on their heads and then donate $10 to the ALS Association. Then they get to challenge three other people to do one of those two things. Many uninformed people are just dumping a bucket of ice on their heads and then challenging other people to do the same, which doesn’t do a whole hell ofRead More

#5: Cialis – Making You so Sexy You and Your S/O Sit in Separate Bathtubs I never understood the logic here: if Cialis is supposed to give you rock-hard, incredible erections that will satisfy your partner beyond her wildest dreams, then why the hell is the closing scene in Cialis advertisements a man and a woman sitting in separate bathtubs? The only theory I can come up with is that Cialis leads to premature ejaculation and gives you a whole different list of sexual problems. Bummer.       #4:Read More

At the bottom of this page, below my words, are a few boxes with an image and one catchy headline – we’ll call it a hook. Most of them take you off this site 🙁 But where do they take you? I beefed up my spam filters, scrolled on down to some of the most popular internet leisure-reading articles and clicked. I did it for you, Writtalin reader. Check out these complete bullshit, waste of time, addicting but deceptive headlines and hooks, and what they actually mean.   Get LaidRead More

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Ethics in media are always fun. While certain companies have ignored the criticism and continued to air-brush and starve their models, others have taken a more wholesome approach – marketing their products to “real” women. Two companies are in particular contrast. See: Dove vs. Axe. But, in looking at the ethics of one vs the other, are they so different? There is little difference between an Axe commercial and a male sexual fantasy. Beautiful, thin women coming out in droves to stroke the head of a guy made desirable by hisRead More