Advertising Tag

Posted On August 28, 2014By Scott MuskaIn Buzzworthy, The Scene

20 Ice Bucket Challenge Alternatives

The Ice Bucket Challenge is supposed to be an awareness and fundraising campaign for the fight against ALS where people either donate $100 to the ALS Association, or dump an ice cold bucket of water on their heads and then donate $10 to the ALS Association. Then they get to challenge three other people to do one of those two things. Many uninformed people are just dumping a bucket of ice on their heads and then challenging other people to do the same, which doesn’t do a whole hell ofRead More

Posted On August 21, 2014By Ascher RobbinsIn Buzzworthy, The Scene

The 5 Stupidest Advertising Campaigns Around Today

#5: Cialis – Making You so Sexy You and Your S/O Sit in Separate Bathtubs I never understood the logic here: if Cialis is supposed to give you rock-hard, incredible erections that will satisfy your partner beyond her wildest dreams, then why the hell is the closing scene in Cialis advertisements a man and a woman sitting in separate bathtubs? The only theory I can come up with is that Cialis leads to premature ejaculation and gives you a whole different list of sexual problems. Bummer.       #4:Read More

Posted On August 13, 2014By Scott MuskaIn Miscellaneous, Ramblings

The Scott Brand Book: 30 Potential Taglines

A strange thing happened to me when I started working in marketing and advertising: I started to look at everything within the context of marketing and advertising. I wouldn’t say I’ve become obsessed with branding; it’s more like my eye for and appreciation of branding has bled from my work life into the rest of it, so that I can no longer discern the two. For the layman: a brand is a name or other feature that makes one product distinct from its competition. And a huge part of anyRead More
At the bottom of this page, below my words, are a few boxes with an image and one catchy headline – we’ll call it a hook. Most of them take you off this site 🙁 But where do they take you? I beefed up my spam filters, scrolled on down to some of the most popular internet leisure-reading articles and clicked. I did it for you, Writtalin reader. Check out these complete bullshit, waste of time, addicting but deceptive headlines and hooks, and what they actually mean.   Get LaidRead More
Does it seem like there’s been more and more commercial encroachment on your life?  It should.  The average American consumes about 11 hours and 52 minutes of media every day – a number that includes digital formats, radio, and print, as well as TV – up a staggering 66 minutes since 2010.  All that time gives advertisers more opportunities to take a stab at you, whether you’re relaxing in front of the boob tube, catching up on Hulu or reading articles on your favorite site (see: Writtalin).  We live underRead More

Posted On February 14, 2014By John O'NeillIn Buzzworthy, The Scene

Axe vs. Dove: A Study in Advertising Techniques

Ethics in media are always fun. While certain companies have ignored the criticism and continued to air-brush and starve their models, others have taken a more wholesome approach – marketing their products to “real” women. Two companies are in particular contrast. See: Dove vs. Axe. But, in looking at the ethics of one vs the other, are they so different? There is little difference between an Axe commercial and a male sexual fantasy. Beautiful, thin women coming out in droves to stroke the head of a guy made desirable by hisRead More